A vibrant campaign for a vibrant product. Hella GmbH & Co. KGaA was looking for a strong advert for their new premium beacon – the K-LED Blizzard. Next to the design aspects, features like water resistance and brightness had to be in focus of the campaign.
The new HELLA K-LED FO was developed further
and is now even stronger and tougher than ever before. This spirit is also reflected in the product name „BLIZZARD“ – that gave us the main idea for the new campaign.
Inspired by the work of Azuma Makoto, we took the K-LED and froze it into a solid block of ice. To prove it’s toughness and to create an outstanding and long lasting image.
Blizzard - the name tells the story
In an sophisticated making of video we focused on all the different design aspects of the K-LED BLIZZARD and proved it’s toughness to the max. With the making of video we extend the campaign for online and social media platforms.